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Notes from inside the answer.
What we learn tracking how AI assistants describe law firms — written to be useful to attorneys, and structured to demonstrate the methods we sell.
Fundamentals
August 18, 2026 · 6 min read
What is Generative Engine Optimization (GEO)?
A plain-language definition of GEO for law firm owners, and how it differs from the SEO work your firm is already paying for.
Client behavior
July 30, 2026 · 5 min read
How prospective clients are actually using AI to choose a lawyer
The new intake path: a client describes their situation to an assistant, gets two or three firm names, and calls one. Here is what that means for your marketing.
Content strategy
July 11, 2026 · 4 min read
Why FAQ structure still matters for AI extractability
Structured question-and-answer content remains one of the most reliable ways to get a law firm's own words quoted back inside AI answers.
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