About
We came to legal marketing from search — and stayed for the shift.
GEO for Lawyers was founded on a simple observation: the firms winning new matters were increasingly the ones an assistant named first, and almost nobody in legal marketing was working on that deliberately.
Our story
We spent years running search programs for consumer practices — the familiar mix of content, local listings and directory upkeep. Then intake calls started changing. Clients arrived already convinced, saying an assistant had recommended the firm by name.
Those calls did not show up cleanly in any report. So we started tracking them: running the questions clients ask through every major assistant, recording which firms were named, and testing what actually moved a firm into the answer.
What worked was unglamorous and specific — accurate entity data everywhere a model looks, content written to be quoted rather than skimmed, and citations from sources that already carry weight. That method is the whole practice today.
Why trust us
Credibility signals you can verify.
Legal marketing only
We work exclusively with consumer-facing law firms. Bar advertising rules, practice-area nuance and intake realities are the baseline, not a learning curve.
Measured against a fixed prompt set
Every engagement starts with the questions your clients actually ask. We report movement against that same list every month, so progress is checkable.
No lead resale, no shared inventory
We build your firm's own visibility. We do not operate a lead marketplace or represent a competing firm in the same market and practice area.
This site is the proof
Our own pages are structured, schema-marked and monitored using the same methods we sell. If GEO works, we should be easy to find in an AI answer.
Ready when you are
Be the firm the AI recommends.
A 30-minute consultation. No obligation, no jargon — just a clear read on where your firm stands in the AI answer.
Book a consultation